The First 3 Seconds is All That Matters or Why I Gave Up Big Data and Became a Visual Artist
A recent study conducted by Nielsen and commissioned by Facebook, for example, found that up to 47% of the value in a video campaign was delivered in the first three seconds — and 74% of the value was delivered in the first 10.
Now that human sensory attention span has moved into the 3 second range (and tending towards 1 second) there is little value in long form linear anything. Unless you can mediate an audience via 3 second thumbscroll pauses whatever product or experience you are peddling or pushing will not be engaged.
The long form narrative of the present future will come via non-linear single second image flashes. Human and machine brains will stitch these together like a dream. We will call it virtual reality. And it will be indistinguishable from how a good painting works. The master painters basically created hundreds or thousands of scenes that burn into your brain via the saccadic movement of your eyes. As you stare at a good painting the scene moves and animates and narrates. Your brain invents the narratives as the primal movement of your eyes scans for scenic differentiation.
This is exactly how the Facebook, Twitter and Instagram feeds work. Instagram is the purest form of it. It is scene after scene that animates a wider narrative of the now as you scroll. Ask a kid why they prefer Instagram over fb or Twitter and they will only describe these visual and scrolling effects. Facebook and Twitter do endless data mining only to arrive at this idea the master painters perfected hundreds of years ago.
Virtual reality takes this visual-temporal saccadic phenomena to its final end. Virtual reality will be the pinnacle of human sensory perception as well as its total deception. That is the unshakable future of our semiotic species.
I pivoted to the visual arts to extend my own relevance. The left to right deciding of alphanumeric strings and negative space (reading and writing) will run its course. We will manipulate virtual realities like minecraft through a mere saccadic movement of brain and body. The master painters and draughtsman techniques of perspective and geometry transcription foreshadowed this. Turnings machines digitized it. Kinect and minecraft drew the final bridge.
In the future there is no tech. Only mediation in virtual reality. I’m now a virtual artist. You will be soon.